Trillium Software's Identity Crisis
They say that imitation is the highest form of flattery. I thought someone was pulling my leg when I first heard about this, but it's true - Trillium Software is currently paying for an advertisement on Google, that uses one word only - Datanomic! Why would such a well established data quality software vendor make such prominent use of a competitor's name? And why has Trillium singled Datanomic out for this special treatment? I'll let you make up your own mind about that. Meanwhile, here's a screenshot I just grabbed that shows the advert.
Feel free to Google Datanomic and click on Trillium's link - it takes you to the registration page for a White Paper, but if you want the real Datanomic, simply go to www.datanomic.com. And Kevin, well spotted but no, this doesn't mean that Datanomic has been acquired by Trillium Software! LOL
Surprisingly the sponsored link has gone away. Oh well.
Posted by: Daragh O Brien | 28 December 2007 at 13:36